All About Marketing

A Senior Marketing Executive does several jobs for a company. Their contributions are essential to the success of a business. Their hands are all over every aspect of marketing which means coordinating with various partners and team members for every project. They need to attend several meetings, create substantial plans, and manage the budget to make sure that funds go where they need to be. It's a job for people who like to go on the go. They will go through lots of paperwork at the office but they will be out and about quite a bit as well. Below are some of the duties and responsibilities of a senior marketing executive:

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Developing Marketing Strategies


Executives need to be at the forefront of strategic decisions regarding their marketing campaigns. There are plenty of avenues to explore so finding the best fit for their current needs and budget is a must. They should have a long-term vision of what the brand is and how it should be perceived by consumers. They must have specific plans for individual product lines. They can develop these strategies in greater detail with partners from the advertising sector who may provide opportunities that can be exploited.


Distributing Press Releases


Executives may also write press releases about significant events within the company. These can include the conferment of awards by prestigious bodies, the launch of a new product to the market, the appointment of key persons to top corporate positions, and the like. They can also answer sensitive issues through their releases on behalf of the company. After writing them, they need to distribute these to media outfits using direct contacts or distribution services. These must be targeted, direct to the point, and newsworthy in order to gain traction among news outlets.


Planning Company Events


Senior executives may also be placed in-charge of company events. They will be the de facto corporate organizer for such occasions, especially if these are meant to attract the attention of the media. They could also coordinate with professional event planners to take off some load while improving the results.


Evaluating Marketing Campaigns


After launching any marketing campaign, the company must gather data on the effectiveness of the project. Their goals should be compared with the actual outcomes to gauge success. For example, were they able to get a return on their investment? TV commercials are extremely expensive so those planning to show one must be confident in the returns. For smaller companies, Internet marketing provides a lot of opportunities to stretch the budget while giving lots of statistics about performance.


Monitoring Competitor Activity


Although most of the work focuses on internal measures, executives must also keep an eye on their nearest competitors to make sure that they are not being left behind. They should check what others are doing and how helpful their strategies have been. This might provide them with ideas that they can try themselves. Close monitoring enables them to react quickly if necessary and stay with the trends.